Bridging the Evidence-Practice Gap in IBS
Guidelines, Gut-Brain Therapies, and the GP Role
Practical, evidence-based strategies to improve outcomes for IBS patients without over-investigation, unnecessary referrals, or dietary over-restriction.
30th September 2025 12pm UK time
The Challenges GPs Face with IBS in Primary Care
IBS is one of the most common conditions seen in primary care, affecting up to 1 in 10 adults.
It leads to repeated consultations, trial-and-error prescribing, and high referral rates – yet patient satisfaction often remains low.
Frustrating management cycles – repeated presentations without lasting relief.
Limited treatment pathways after first-line dietary and medication advice.
Patient perception of dismissal – studies show many feel their symptoms are undervalued.
Time pressure – difficult to explore the gut–brain axis or psychosocial factors in a standard consultation.
Economic impact – IBS accounts for significant direct and indirect healthcare costs, with lost productivity adding to the burden.
What You’ll Learn
In this free educational webinar, you will:
Understand the updated NICE and BSG guidance for IBS diagnosis and treatment.
Learn the positive diagnosis approach to reduce unnecessary investigations.
Review the evidence for brain–gut behavioural therapies (CBT, gut-directed hypnotherapy) – endorsed by NICE for refractory IBS.
See how digital and brief interventions can fit into primary care workflows and improve outcomes.
Discover cost-effectiveness data from UK trials – including web-based and telephone CBT models proven to reduce symptoms and healthcare use.
Why Attend
Improve clinical confidence in managing complex and refractory IBS.
Enhance patient satisfaction by offering validated, non-restrictive treatment options.
Reduce repeat attendance and unnecessary referrals.
Integrate evidence-based therapies that are accessible and scalable.
ABOUT DR ELENA ELIADOU
Dr Elena Eliadou is a gastroenterologist with further training in cognitive behavioural hypnotherapy. She combines medical expertise with advanced gut–brain therapy skills to deliver evidence-based, guideline-aligned care addressing both the gastrointestinal and psychological aspects of IBS. She is the founder of GutBrainMetamorphosis, an online personalised therapy programme for IBS.
Dr Elena Eliadou
MBBS MRCP FRACP Dip CBH
